Ex-Smokers Are Unstoppable
Logo and complete visual identity created for the European Ex-Smokers campaign. Smokers know and ex-smokers know even better that stopping smoking is one of the toughest battles to win in life. Conquering the cigarette is a victory every ex-smoker is proud of. Stopping smoking is also a fresh start. Ex-smokers often have more confidence. Logically, when you can deal with the cigarette, you can deal with anything!
Port of Antwerp
Just like the Port of Antwerp’s focus is on growth through expertise and dedication so has Saatchi created a design that is build on our expertise in visual identity as well as our dedication to detail. We took the idea of stacking containers, a common sight at the Port of Antwerp, and used it throughout the visual identity.
Vlerick Business School
In association with design agency Landor, which created the new international housestyle, Saatchi & Saatchi Brussels rebranded the Vlerick campuses in Leuven and Ghent. The two buildings completely fit into the new positioning of the Vlerick Business School. And with completely, we mean every door, window, toilet, etc.
Vlerick now represents its vitality, diversity and energy trough a multicoloured brand with fresh and inspirational buildings.
EASA Air Safety
The EASA is a international agency directly linked to the European institutions. It is located in Germany (Cologne) and is responsible for the establishment of safety standards in all the fields relating to aviation. The scope of their activity ranges from airplane certification, airport regulations, air traffic management, etc. These designs are part of Saatchi & Saatchi Brussels' pitch proposal.
Openvld Doen.
Campaign guidelines created for the Belgian Liberal party OpenVld for the elections in 2012. This brandbook was handed out to all local OpenVld parties in Belgium, in order to have a consistent visual identity on national level.