Branding electricity

Jetech is an Antwerp based company, delivering electricity solutions and connections of businesses to the net.

The new identity finds its inspiration in electrical polarity, the connection between ‘plus’ and ‘minus’. It represents the electrical potential at the ends of a circuit.

This idea resulted in a flexible graphical system that easily adapts itself to each carrier or communication tool. 

The vibrant orange was chosen to convey a sense of energy and make the identity stand out among the traditional electricians. The monospaced font is inspired by the technical character of electricity plans. The basis where it all starts with.

In a world that is passionate about lifestyle and health, it can be overwhelming to pick the right nutrients. Where do you even start?

PACK’D makes it easy with two pre-made packs of high quality supplements. These little packs of goodness create a total solution for an energized body and a focused mind. A Dawn blend to give your day an energy boost, and a Dusk pack to nourish your body at night. Both designed to deliver you the nutrients your body needs at the times when you need them the most.

A premium and minimal approach was needed in order to make the packaging stand out within the typical health & gym environment, and appeal both men and women.

The brand mark refers to the well-known shape of supplement capsules with the typography packed within it. Both daily packs are designed using a distinctive and recognisable colour coding that symbolizes dusk and dawn. These soft tones are elegantly combined with black to get your mind and body at ease.

PACK’D. Your daily dose of essentials.

GrandOptical is committed to delivering superior, high quality and affordable eye care. They deliver expert optical services, prescription glasses, contact lenses and sunglasses from the most well-known designer brands. At GrandOptical they believe that glasses are as much about looking good as about expressing your identity.

A complete visual brand refresh made for the Belgium market. With their logotype as the foundation of the graphical system.

GrandOptical. Make a statement.

Made for BBDO Belgium ©

With more than 35 years of experience, Fierens Kitchen & Interior has acquired a reputation for delivering outstanding, custom made interior solutions in Brussels and wide surroundings. Their modern, pure and timeless approach was reflected into an inspirational catalogue with a strong focus on craftmanship and attention to detail.

Result, 160 pages of interior perfection, offset printed and finished with a subtle transparent foil embossing.

Niyona is a Brussels based leather design studio, focussing on contemporary, exclusive bags and small leather goods. They design and produce custom projects for specific clients or in collaboration with houses and labels. All goods are crafted in their own ateliers based on 100% Belgian artisan know-how.

Created a new and distinctive logotype inspired by the geometric shapes used in the Niyona leather goods. Together with a subtle refinement of their wings symbol, the new identity balances between travel and dreaminess. Niyona has designed specific volumes for unforgettable moments of escape.

YOUCA, Youth for Change and Action. An organisation by and for teenagers that stimulates them to work together for a durable and equitable society. Giving youth a voice in their engagement.

This idea is translated literally into a bold and powerful brand identity.

Made for BBDO Belgium ©

Urban honey from one of the most diverse districts of the city. 2060 Antwerp is counting over 100 different nationalities who are all contributing to this unique honey flavour. The bees are getting their nectar from the many exotic flowers and vegetation found in the most multicultural area of the city. Result, a city honey that is 100% from 2060 Antwerp.

For equality, against discrimination.

Unia, the Interfederal Centre for Equal Opportunities, is an independent service which combats discrimination and strives for equal opportunities for every individual. This while Myria analyses migration, defends the rights of foreigners and fights human smuggling and trafficking.

The idea of discrimination and migration are integrated literally in the logotypes of both public institutions.

Made for BBDO Belgium ©

A variety of logos and marks I designed over the years for a range of both local and international clients. A logo is the most valuable asset in brand design, therefore it should be simple but memorable. If a logo works in black and white, it works in every colour. Here's a selection.

The long-awaited GEN network of rail connections, now known as S-trains, will offer faster connections and increased frequency within a 30 km radius of Brussels.

The idea of fluent train connections is translated into an S-monogram that symbolises the Suburban railway service.

Made for BBDO Belgium ©

Located at an old historic warehouse in Antwerp's dynamic South District, The Brick offers its guests a unique gym experience based on the newest technologies and latest fitness trends. Leaving one's comfort zone was never so easy in this encouraging workout environment.

Its industrial atmosphere is translated into a typographic brandmark inspired by old cast iron lettering. The stylised letter I functions as the key element of the identity system and is a reference to the dumbbell and the black construction beams, shaping this unique space.

Made for De Vloer

Care Cosmetix is a cosmetics range based on organic and natural ingredients to be used on a daily basis for skin and body.

Created a brand identity and packaging system that focused on the trust­wor­thy, pure and honest character of the brand. Every single product communicates clearly its main characteristics. Using monochrome colours were key to stay true to their brand values.

Caritas International gives support to victims of war, natural disasters and poverty, and also provides assistance to migrants. 
Defining a bold and powerful brand identity was needed to help them communicate their important message. 

At the core, a logotype symbolising the four key pilars: foreign cooperation, asylum, migration and education. Together they result in an integrated symbol which stands for unity, trust and support.

Made for BBDO Belgium ©

Corporate identity created for A. Van den Bossche, Notary and President of the Belgian Notary Commission.

I was charged with the mission to breathe new life to his personal branding. The result is a modern yet traditional and well balanced identity that reflects the importancy of his profession. This by combining a light and clear typeface together with a refined emblem that represents the Belgian coat of arms. Featuring the lion, royal crown and crossed sceptres, as a reference to the Belgian federal government.
To emphasize balance, growth and harmony, the colour palette is graceful green and white, finished with silver foil touches.

Identity created for CPBel, a company specialised in cathodic protection. This high tech protection technique looks after an economic and durable solution for damage causes by corrosion in concrete. The Antwerp 'Boerentoren' is being treated with this technique at the moment.

Debic is the key drive brand of FrieslandCampina for the European food service market. It is well known for their wide variety of dairy based products for the food professional.
Dallas Antwerp was asked to clarify its brand architecture and simplify their packaging to give it a premium approach.

Made for Dallas Antwerp ©
Photography by Heikki Verdurme

Giving De Lijn, the flemish public transport company, a strong and consistent brand identity. Aligned with the new Flanders brand standards, we took the opportunity to give De Lijn a more appealing, human and dynamic identity system without losing their recognisability.

Made for Famous ©

The most difficult client you will ever have to work with is probably yourself. But finally we agreed. A typographic logo that stands out is the result of the constant search for simplicity. Let's start with the basics, stationery.

An Antwerp based production consultant wanted to share her dedication for print production and personal approach.
A challenge I could not resist.

The result, a flexible identity system that expresses the love for extra production value. This by explaining the different printing techniques, finishes and paper stock, used to shape her own stationery.
Simple. Relevant. Personal.

Black, white and architectural, key characterics that made me take the challenge to shape the identity of the new Fierens showroom based in Brussels. An event identity for an interior & kitchen manufacturer should be sim­ple, yet contemporary.

Photography by Julien Lanoo

Logo and complete visual identity created for the European Ex-Smokers campaign.

Smokers know and ex-smokers know even better that stopping smoking is one of the toughest battles to win in life. Conquering the cigarette is a victory every ex-smoker is proud of. Stopping smoking is also a fresh start. Ex-smokers often have more confidence. Logically, when you can deal with the cigarette, you can deal with anything!

This campaign should be a celebration of the ex-smoker. Because, in every sense, ex-smokers are unstoppable.

Made for Saatchi & Saatchi ©

Just like the Port of Antwerp’s focus is on growth through expertise and dedication so has Saatchi created a design that is build on our expertise in visual identity as well as our dedication to detail. We took the idea of stacking containers, a common sight at the Port of Antwerp, and used it throughout the visual identity.

Made for Saatchi & Saatchi ©

Logo created for Alex Schrijvers, a Belgian handbag designer. He creates exquisite leather bags in an 'alternative chic' style. The challenge consisted in designing a standalone logo that gives expression to the elegance of his creations with a clear reference to his name. In this way, his initial letter 'A' became very sophisticated.

In association with design agency Landor, which created the new international identity, Saatchi & Saatchi Brussels rebranded the Vlerick campuses in Leuven and Ghent. The two buildings completely fit into the new positioning of the Vlerick Business School. And with completely, we mean every door, window, toilet, etc.

Vlerick now represents its vitality, diversity and energy through a multicoloured brand with fresh and inspirational buildings.

Made for Saatchi & Saatchi ©

Campaign guidelines created for the Belgian Liberal party OpenVld for the elections in 2012. This brandbook was handed out to all local OpenVld parties in Belgium, in order to have a consistent visual identity on national level.

Made for Saatchi & Saatchi ©

Logo and Packaging created for Delvaux's leather care products.
The precious leather of your Delvaux bag has been carefully selected in the workshops and then worked by the Delvaux Craftsmen. Look after this beautiful item by treating it with care.

Made for Flink ©

Logo and identity created for Induss.

Induss supplies water to companies for industrial applications: cooling water, demineralised water, ultra-filtrated water etc. Induss is not a water supplier as such, but approaches the market as a full service company for industrial water.

Made for Flink ©

During a visit to the Brems plant, Flink was intrigued by the stencil typography woodsmen use to mark their ‘lot’ of trees. Numbers, brands, destinations, all stencilled onto cut trees.

Flink searched for a font that reflected both the stencil way of marking wood and the aesthetics and designs of the Brems doors department. This way we ended up using Iwan Stencil. A font dating from 1929, by the hand of master typographer Jan Tshchichold, a post Bauhaus designer.

With the Bauhaus ethics in mind the rest of the identity just rolled out and had the exact look & feel we were looking for.

Made for Flink ©