During a visit to the Brems plant, Flink was intrigued by the stencil typography woodsmen use to mark their ‘lot’ of trees. Numbers, brands, destinations, all stencilled onto cut trees.
Flink searched for a font that reflected both the stencil way of marking wood and the aesthetics and designs of the Brems doors department. This way we ended up using Iwan Stencil. A font dating from 1929, by the hand of master typographer Jan Tshchichold, a post Bauhaus designer.
With the Bauhaus ethics in mind the rest of the identity just rolled out and had the exact look & feel we were looking for.
Made at Flink