Logo and complete visual identity created for the European Ex-Smokers campaign.
Smokers know and ex-smokers know even better that stopping smoking is one of the toughest battles to win in life. Conquering the cigarette is a victory every ex-smoker is proud of. Stopping smoking is also a fresh start. Ex-smokers often have more confidence. Logically, when you can deal with the cigarette, you can deal with anything!
This campaign should be a celebration of the ex-smoker. Because, in every sense, ex-smokers are unstoppable.
Made at Saatchi & Saatchi